Social media marketing: using Social Networks with strategy
Authentic communication for your brand
Social Media Marketing has long since established itself as a common tool for companies in the online marketing mix. The possibilities and opportunities continue to grow, so the complexity is also increasing at the same time. We take care of your social media channels so you can sit back and enjoy the fruits of your social media presence.
Imagine you could offer your product, job description, or service to a group of people who are a certain age, work at a certain company, have a certain income, moved to your city two weeks ago, and don't perceive the ad as such. With microtargeting in social media marketing, this is possible - as long as you know the rules of the game.
Microtargeting is mainly used in B2B, but has also gained notoriety as a method in political campaigns. We use microtargeting to develop and implement targeted approaches for individual interest groups based on anonymized user profiles. Sounds complicated? As a social media agency, we are happy to support you.
The +Pluswerk agency offers you social media marketing from a single source and takes over all tasks from conception to creation and technical implementation. We use these advertising platforms of widespread social media, among others, for this purpose:
- Facebook Ads
- Instagram Ads
- YouTube Ads
- XING & LinkedIn Ads
- TikTok Ads
- Social Media Tracking
Ads from Augmented to Inline to Story
On the social media platforms we use for your marketing, there is an almost unmanageable variety of ad formats such as image, carousel, canvas, innmail ads and a few more. Rely on our many years of experience as a social media agency to keep track of this and not waste your budget on suboptimal settings.
Thanks to our extensive expertise with a wide range of marketing formats, we place maximally optimized ads for our clients. Compared to classic online banners, which only contain text and images, contemporary, multimedia formats and especially videos play a very important role in standing out from the crowd.
Efficient targeting of your target groups
Get the best out of your Social Media Campaigns and address your target groups directly and without detours with efficient targeting. With digital targeting tools such as lookalike or custom audiences, we massively increase your chances of success.
These are newly created target groups that are similar to existing target groups and will therefore also be interested in your offer. We are happy to support you in the implementation and realize a social media campaign that is also tailored to your needs in terms of targeting and fully exploits your potential.
