[+] Pluswerk AG

Landshuter Allee 49
80637 München
CEO: Jens-Michael Krumm

Phone: +49 89 130 145 20

E-Mail: info(at)





This data protection declaration explains to you the type, scope and purpose of the processing of personal data within our online offer and the associated websites, functions and content (hereinafter jointly referred to as "online offer" or "website"). The privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) used on which the online offer is carried out.


The terms used, such as "Personal data" or their "processing", we refer to the definitions in Art. 4 of the GDPR.


The personal data of the users processed in the context of this online offer include:

  • Names of clerks / contact persons
  • Usage data (the websites of our online offer visited, interest in our products) and
  • Content data (entries in the contact form).


The term “user” includes all categories of persons affected by data processing. They include our business partners, customers, interested parties and other visitors to our online offer. The terms used, such as “Users” are to be understood as gender-neutral.


The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage no longer applies. Storage can also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data in order to conclude or fulfill a contract.




On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data on every access to the server on which this service is located (so-called server log files). The access data include:

  • Name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access,
  • Browser type and version,
  • the operating system of the user,
  • Referrer URL (the previously visited page),
  • IP Address and
  • the requesting provider.


This is only information that does not allow conclusions about your person. This information is technically necessary to deliver the content of the site you requested correctly and is mandatory when using the Internet. Anonymous information of this kind is statistically evaluated by us to optimize our site and the technology behind it.




You may exercise the following rights at any time using the contact details of our data protection officer:

  • Information about your data stored by us and its processing (Article 15 GDPR)
  • Correction of incorrect personal data (Article 16 GDPR),
  • Deletion of your data stored by us (Article 17 GDPR),
  • Restrict data processing if we are not yet allowed to delete your data due to legal obligations (Article 18 GDPR)
  • Objections to the processing of your data by us (Article 21 GDPR) and data portability, provided that you have consented to the processing of the data or have concluded a contract with us (Article 20 GDPR)
  • If you have given us your consent, you can revoke it at any time with effect for the future (art. 21 GDPR).
  • You can contact a supervisory authority with a complaint at any time, e.g. B. to the responsible supervisory authority of the federal state of residence or to the authority responsible for us as the responsible body. A list of supervisory authorities (for the non-public area) with addresses can be found at:



In principle, we process the personal data of our users only to the extent necessary to provide a functional website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies in those cases where prior consent cannot be obtained for factual reasons and the processing of data is permitted by law.

  2. Legal basis

In accordance with art. 13 GDPR, we will inform you about the legal basis for the processing of our data. If the legal basis is not mentioned in the data protection declaration, the following shall apply: The legal basis for obtaining consent is Article 6 (1) (a). a and Article 7 GDPR, the legal basis for processing for the provision of our services and the implementation of contractual measures The answer to the questions is Article 6 (1) letter b GDPR, the legal basis for processing for the fulfillment of our legal obligations is Article 6 ( 1) lit. c GDPR and the legal basis for processing to protect our legitimate interests are art. 6 para. 1 lit.f GDPR. If the vital interests of the data subject or of another natural person require the processing of personal data, Article 6 (1) (d) of the GDPR serves as the legal basis.

Type of personal data
  • Inventory data (for example, names, addresses)
  • Contact details (e.g. email, phone numbers)
  • Content data (e.g. text input, photos, videos)
  • Contractual data (eg subject of contract, duration, category of customers)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Meta data / communication (e.g. device information, IP addresses)
Categories of persons concerned
  • Customers / potential / suppliers
  • Visitors and users of the online offer



If you contact us by email or contact form, the information you provide will be stored for the purpose of processing your request and for possible follow-up questions. These data are:

  • The user's IP address
  • Date and time of registration
  • Hello
  • First Name Last Name
  • Email Address
  • Phone number and
  • Your message

For data processing, your consent is obtained during the submission process and this data protection statement is referred to.


Alternatively, you can contact us using the email address provided. In this case, the user's personal data sent by e-mail will be saved. The data will be transmitted to third parties only within the agencies affiliated / connected to [+] Pluswerk AG with your consent when you submit the contact form. The transfer takes place exclusively to the agency, which also takes care of you during the relationship with the clients. The data will only be used to process the conversation and the resulting business relationships. User information can be saved in our customer relationship management system ("CRM system") or in a comparable request organization.


IP addresses / log files

Temporary storage of the IP address by the system is required to allow delivery of the website to the user's computer. To do this, the user's IP address must be saved during the session.


Storage in log files takes place to ensure the functionality of the website. In addition, we use the data to optimize the website and ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.


Our legitimate interest in processing the data in accordance with Article 6 (1) (g) of the GDPR is for these purposes.


The data will be deleted as soon as they are no longer needed to achieve the purpose for which they were collected. In the case of data collection for the provision of the website, this is the case when the respective session has ended.


If the data is stored in log files, this is the case after seven days at the latest. Any additional storage is possible. In this case, the users' IP addresses will be deleted or alienated, so that it will no longer be possible to assign the accessing client.


Collecting data to provide the website and storing the data in log files is essential for the operation of the website. Therefore, there is no possibility of objection from the user.


Purpose of data processing
  • Providing the online offer, its content and functions
  • Providing contractual services, services and customer support
  • Answering contact questions and communicating with users
  • Marketing, advertising and market research
  • Safety measures


Changes and updates to the privacy policy

Please keep us regularly informed about the contents of our data protection statement. We will adapt the data protection statement as soon as the changes to our data processing make it necessary. We'll let you know as soon as the changes require your participation (e.g., consent) or other individual notice.


Safety measures

In accordance with Article 32 GDPR, taking into account the state of the art, implementation costs and type, scope, circumstances and purposes of processing, as well as the different probability of occurrence and seriousness of the risk to the rights and freedoms of individuals, we take appropriate technical and organizational measures. to ensure an adequate level of protection against risk; Measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical access to data, as well as accessing, entering, redirecting, ensuring their availability and separation. Furthermore, we have established procedures that guarantee the exercise of the data subject's rights, the deletion of data and a response to threats. Moreover, we take into account the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection by designing the technology and the default settings for data protection (art. 25 GDPR).


Security measures include, in particular, the encrypted transmission of data between your browser and our server.


Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) in the scope of our processing, we transmit them to them or otherwise give them access to data, this is done only on the basis of legal permission (for example, if the data is transmitted to third parties such as payment service providers, according to Article 6 paragraph 1 letter b GDPR is obliged to perform the contract), you have agreed, a legal obligation provides for this or on the basis of legitimate interests (for example, when using agents, web hosts etc.).


If we order third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Article 28 of the GDPR.


Transfers to third countries

If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of using third party services or disclosing or transmitting data to third parties, this will have place only if we happen to fulfill our (pre-contractual) obligations, based on your consent, based on a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we process or process data in a third country only if the special requirements of Article 44 et seq. Of the GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of an appropriate level of data protection in the EU (for example, for the US through the "Privacy Shield") or compliance with special recognized contractual obligations. officially (so-called “standard contractual clauses”).


Cookies and the right to object to direct mail

We use temporary and permanent cookies, i.e. small files that are stored on users' devices (explanation of the term and function, see the last section of this data protection statement). Some of the cookies are used for security purposes or are necessary for the operation of our online offer (for example, for the presentation of the website) or to save the user's decision when confirming the cookie banner. In addition, we or our technology partners use cookies to measure the range and marketing purposes, which users are informed about during the data protection statement.


A general objection to the use of cookies used for online marketing purposes may be made for a large number of services, especially in the case of tracking, through the US website or EU website

In addition, cookies can be saved by disabling them in your browser settings. Please note that you may not be able to use all the features of this online offer.


Data deletion

The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this data protection statement, the data stored by us will be deleted as soon as they are no longer necessary for the intended purpose and the deletion does not conflict with legal retention requirements. If the data are not deleted because they are necessary for other legally permitted purposes, their processing will be restricted. That is, the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.


In accordance with legal requirements, storage shall take place in particular for 6 years in accordance with Paragraph 257 (1) HGB (trading books, stocks, opening balance sheets, annual financial statements, business letters, accounting documents, etc.) and for 10 years in accordance with § 147 Paragraph 1 AO (books, records, management reports, accounting documents, business and commercial letters, documents relevant to taxation, etc.).


Provision of contractual services

We process inventory data (e.g., names and addresses, as well as contact details of users), contract data (e.g., services used, contact names, payment information) in order to fulfill our contractual obligations and services in accordance with art. 6 Paragraph 1 lit. b) GDPR. Entries marked as mandatory in the online forms are required to conclude the contract.


The deletion takes place after the expiry of the legal guarantee and comparable obligations, the need to store the data being verified every three years; in the case of legal archiving obligations, the deletion takes place after their expiration (termination of the commercial law (6 years) and of the fiscal law (10 years) the obligation to keep); Client account information remains until deleted.


Cookies and interval measurement

Cookies are information that are transferred from our web server or from third party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.


In the context of this data protection statement, users are informed about the use of cookies in the context of pseudonymous interval measurement.


If users do not want cookies to be stored on their computer, they are asked to disable the appropriate option in their browser's system settings. Saved cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional restrictions of this online offer.


You can use cookies to measure your reach and advertising purposes through the web advertising disabling page ( and also the US website ( or the European website



Analysis and tracking tools


We use Google Analytics, a web analytics service provided by Google Inc. (“Google”), on the basis of our legitimate interests (ie the interest in analyzing, optimizing and operating our online offer within the meaning of Article 6, paragraph 1, letter f. GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.


Google is certified under the Privacy Shield Agreement and thus provides a guarantee of compliance with European data protection law 



Google will use this information on our behalf to evaluate user use of our online offering, to compile reports on activities within this online offering, and to provide us with other services related to our use of this online offering and the Internet. By doing so, pseudonymous user profiles can be created from the processed data.


We use Google Analytics to show ads placed within Google's advertising services and its partners only to users who have expressed an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products that are based on the visitor visited ) Websites) that we submit to Google (so-called "remarketing" or "Google Analytics audience segments"). With the help of remarketing audiences, we'd also like to make sure that our ads match the potential interest of our users and are not annoying.


We use Google Analytics only with IP anonymization enabled. This means that the user's IP address is shortened by Google in the Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. The full IP address is transmitted only to a Google server in the US and shortened there in exceptional cases.


The IP address transmitted by the user's browser will not be combined with other Google data. Users can prevent the storage of cookies by setting the browser software accordingly; Users may also prevent Google from collecting and processing data generated by cookies and online usage by downloading and installing the browser plug-in available under the following link: = de.


You can find more information about Google's use of data, setting options, and objections at Google: ("Google's use of data when you use our partners" "Websites or applications"), ("Using data for advertising purposes"), ("Manage information used by Google to show you ads ").



Based on our legitimate interests (eg interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) of the GDPR), we use marketing and remarketing services ("Google Marketing Services" From Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).


Google is certified under the Privacy Shield Agreement and thus provides a guarantee of compliance with European data protection law



Google's marketing services allow us to display ads for and on our site in a more targeted manner, to show users only ads that may fit their interests. If, for example, a user is shown ads for products that interest them on other websites, this is called 'remarketing'. For these purposes, when accessing our websites and other sites on which Google Marketing Services is active, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also known as “web beacons”) integrated into the site. With their help, an individual cookie, i.e. a small file, is saved on the user's device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including,,,, or


This file records which websites the user visited, what content they were interested in, and what offers they clicked, as well as technical information about the browser and operating system, reference websites, visiting time, and other information about using the offer. online. The user's IP address is also registered, informing you in Google Analytics that the IP address will be shortened in the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases to one. Google server in the US and shortened there. The IP address will not be combined with user data in other Google offers. The information mentioned above may also be combined by Google with information from other sources. If the user visits other websites, the ads tailored to him can be displayed according to his interests.


User data is processed under the pseudonym as part of Google Marketing Services. This means that Google does not store or process, for example, the user's name or email address, but processes relevant cookie-related data within pseudonymous user profiles. From Google's point of view, ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process data without this pseudonym. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the United States.


The Google marketing services we use include the online advertising program "Google AdWords". For Google AdWords, each AdWords customer receives a different "conversion cookie." Therefore, cookies cannot be tracked through AdWords customer websites. The information obtained by the cookie is used to create conversion statistics for AdWords customers who have opted out of conversion tracking. AdWords customers find the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.


We may incorporate third-party ads based on Google's DoubleClick marketing service. DoubleClick uses cookies that allow Google and its partner sites to show ads based on user visits to this website or other websites on the Internet.

We may also use Google Tag Manager to integrate and manage Google's analytics and marketing services on our website. With Google Tag Manager, we manage the tools we inform you about in this data protection statement. For details on these tools, please see the information on the specific tool. The Label Manager tool itself (which implements labels) is a cookie-free domain. The tool triggers other tags, which in turn can collect data. Google Tag Manager does not access this data. If a domain or cookie has been disabled, it remains in effect for all tracking tags that are implemented with Google Tag Manager. For more information about Google Tag Manager, see the instructions for use for this product.

For more information about Google's use of data for marketing purposes, see the overview page:, Google's data protection statement is available at https: // privacy.


If you'd like to oppose interest-based advertising from Google Marketing Services, you can use the opt-out options provided by Google:



Our website uses the wiredminds GmbH pixel counting technology ( to analyze visitor behavior.

By doing so, data can be collected, processed and stored, from which user profiles are created under a pseudonym. Whenever possible and sensitive, these usage profiles are completely anonymized. Cookies can be used for this. Cookies are small text files that are stored in the visitor's internet browser and are used to recognize the internet browser. The data collected, which may also contain personal data, is transmitted to wiredminds or collected directly by wiredminds. wiredminds may use information that is left behind by website visits to create anonymous user profiles. The data obtained in this way will not be used for the personal identification of the visitor of this site without the separate consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym. If IP addresses are registered, they are immediately anonymized by deleting the last numeric block.

You have the option to object here: exclude from pursuit.


Integration of third party services and content

We use content or service offerings from third party providers in our online offering based on our legitimate interests (e.g., interest in analyzing, optimizing, and operating our online offering within the meaning of Article 6 (1)) Integration of services, such as as videos or fonts (hereinafter referred to as "content" in a uniform manner) This always assumes that third party providers of this content perceive users' IP addresses, as they would not be able to send content to their browser without the IP address. IP is required to display this content.We strive to use only content whose respective providers only use the IP address to deliver the content.Third providers may also use so-called pixel tags (invisible graphics, also known as "Web beacons") for statistical or marketing purposes. "Pixel tags" may be used to evaluate information such as visitor traffic on the pages of this website. Alias ​​information may also be stored in cookies on the user's device and contains, among other things, technical information about the browser and operating system, reference websites, visiting time and other information about the use of our online offer. and may also be connected to such information from other sources.


The following illustration provides an overview of third-party providers and their content, along with links to their data protection statements, which contain additional information about data processing and, in some cases already mentioned here, options for objection (so-called opt -out):


- External fonts from Google, Inc., ("Google Fonts"). Google font integration takes place through a server call to Google (usually in the US). Data protection statement:, disclaimer:


- On our website, we use Google Maps Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter) to display an interactive map based on your consent in accordance with Article 6 (1). LIT .f GDPR. "Google"). Due to deployment, Google collects device information, log data, including IP address, and location information.


The personal data collected by Google is transferred to a Google server in the USA and stored there. Google complies with US Privacy Shield data protection and is registered with the US Department of Commerce's "US Privacy Shield" program. Google uses personal data to evaluate your use of the website, to compile reports on website activity, and to provide other services related to your use of the website and the Internet for market research and needs-based design. of this website. Google may also transfer this information to third parties if required to do so by law or if third parties process this data on our behalf.


You can prevent any data transfer from the Google Maps application to Google's servers by disabling JavaScript in your browser. However, in this case, you cannot use the map display.

Further information on Google Maps data protection can be found in the Google Data Protection Statement:, Opt-Out:


- We use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA (hereinafter: "YouTube"), a company of Google Inc., Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter: "Google").


We use the "extended data protection mode" option offered by YouTube. When you call a page that has a video embedded, a connection is established to the YouTube servers, and the content is displayed on the website by browser notification.


According to the information provided by YouTube, your data - in particular on our websites you've visited and device-specific information, including your IP address - will be transmitted to the US YouTube server only in "extended data protection mode" when watching the video. By clicking on the video, you agree to this broadcast.


If you're connected to YouTube at the same time, this information will be assigned to your YouTube membership account. You can prevent this by logging out of your member account before visiting our website.


Google complies with US Privacy Shield data protection and is registered with the US Department of Commerce's "US Privacy Shield" program. Data Protection Statement:,  Disclaimer:


- The functions of the Instagram service are integrated in our online offer. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to assign your visit to our site to your user account. We would like to emphasize that, as a page provider, we have no knowledge about the content of the transmitted data or about its use by Instagram. Data protection statement:


The external code of the JavaScript framework "jQuery", provided by the third-party provider jQuery Foundation,


Online presence on social media

We maintain an online presence in social networks and platforms (Facebook, Twitter, LinkedIn) in order to communicate with customers, stakeholders and active users there and to inform them about our services. When calling those networks and platforms via the appropriate link, the terms and conditions and data processing guidelines of their respective operators shall apply.


Unless otherwise stated in our data protection statement, we process users' data as long as they communicate with us on social networks and platforms, for example, we write articles about our online presence or send us messages.


Facebook, personalized audiences and Facebook marketing services

Due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”) is used.


Facebook is certified under the Privacy Shield Agreement and thus provides a guarantee of compliance with European data protection law



With the help of the Facebook pixel, Facebook can, on the one hand, determine the visitors of our online offer as a target group for advertising (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to show only Facebook ads placed by us to Facebook users who have also expressed interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products that are based on the sites visited) that we send to Facebook (the so-called "custom audience segments"). With the help of the Facebook pixel, we would also like to make sure that our ads on Facebook correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes, seeing if users were redirected to our website after clicking on a Facebook ad (the so-called "conversion" ”).


The Facebook pixel is integrated directly by Facebook when you visit our website and can save the so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, visiting the offer online will be noted in your profile. The data collected about you is anonymous to us, so it does not allow us to draw conclusions about the user's identity. However, the data is stored and processed by Facebook, so a connection to that user profile is possible and can be used by Facebook, as well as for its own market research and advertising purposes. If we should send data to Facebook for comparative purposes, it will be locally encrypted in the browser and only then sent to Facebook over a secure https connection. This is done only for the purpose of making a comparison with the data which is also encrypted by Facebook.


Facebook's data processing is part of Facebook's data usage guidelines. Accordingly, general information about the presentation of Facebook ads can be found in the Facebook data usage guides: Special information and details about the Facebook pixel and how it works can be found in the Facebook help section:

You can oppose the collection via the Facebook pixel and use your data to display Facebook ads. To determine what types of ads are showing you on Facebook, you can go to the Facebook-configured page and follow the instructions in the usage-based advertising settings: The settings are platform-independent, meaning they are adopted for all devices, such as desktops or mobile devices.

To prevent the collection of your data via the Facebook pixel on our site, please click the following link: Disable now Note: If you click on the link, a "waiver" cookie will be saved on your device. If you delete cookies from this browser, you will need to click the link again. In addition, the waiver only applies to the browser you are using and only to our clicked web domain.










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