Internet presence relies on clear lines and well thought-out navigation.

Sets standards

How do you set the stage for the website of an organization that has dedicated itself to enforcing standards in the automotive industry? Quite clearly: By setting standards! With modern imagery, the website welcomes the visitor and ensures with clear user guidance that visitors quickly reach their destination despite the diverse offer. Filter functions reduce the flood of information and focus on the topic being searched for.



  • Document download with shopping cart function
  • Integrated event calendar
  • Newsletter integration
  • Protected user area for members

About ASAM


From A for Audi to Z for ZF Friedrichshafen, leading names in the automotive and automotive supplier industries are among the members of ASAM e.V. Under this umbrella, the members of the association coordinate the development of common technical standards.

What emerged in the early 1990s from cooperation between the development heads of Audi, BMW, Daimler-Benz, Porsche and Volkswagen is now a success story. Developers and suppliers pool their know-how to define a common standard portfolio. With one goal: to make development processes in the automotive industry better, more efficient and more cost-effective.

Solution and technical implementation

  • optimized editorial backend according to "modular principle
  • separate delivery of content for planned store integration
  • Implementation of complex layout variants as Responsive Design
  • Online event registration

Concept & Design

A uniform imagery and a clear design with generous white space convey the clear and focused work of the association, which is focused on technical excellence. The modern fly-out navigation allows quick access to the desired content, as does the quick-filter function, which reduces extensive content according to the selected criteria. This creates clarity and saves the website visitor time and nerves.

Standards can be collected in a shopping cart and ordered or downloaded in a shop-like manner via an intuitive check-out process. Application Stories and the dedicated conference and event platform strengthen the cooperation of the members and convey to the visitor the success of the joint efforts in setting new standards.





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