How do you stage the website of an organization that has committed itself to enforce standards in the automotive industry? Quite clearly: by setting standards! The website welcomes visitors with modern imagery and with clear user guidance ensures that visitors quickly reach their destination despite the wide range of offers. Filter functions dampen the flood of information and focus on the topic you are looking for.





  • Document download with shopping cart function
  • Integrated event calendar
  • Newsletter integration
  • Protected user area for members




About ASAM


From A for Audi to Z for ZF Friedrichshafen, leading names in the automotive and supplier industry are among the members of ASAM e.V. Under this umbrella, the members of the association coordinate the development of common technical standards..


What emerged at the beginning of the 1990s from the collaboration between the heads of development at Audi, BMW, Daimler-Benz, Porsche and Volkswagen, is now a success story. Developers and suppliers bring their know-how together to define a common standard portfolio. With one goal: to make development processes in the automotive industry better, more efficient and more cost-effective.


Konzept & Design

A uniform world of images and a clear design with generous white space convey the clear and focused work of the association, which is focused on technical excellence. The modern fly-out navigation enables quick access to the desired content as does the quick filter function, which reduces extensive content according to the selected criteria. This creates clarity and saves the website visitor time and nerves.

Standards can be collected in a shopping cart and, similar to a shop, ordered via an intuitive check-out process or accessed as a download. Application stories and our own conference and event platform strengthen the cooperation between members and convey to the visitor the success of the joint efforts in setting new standards.



Solution and technical implementation


  • optimized editorial backend according to the "modular principle"
  • separate delivery of content for planned shop integration
  • Implementation of complex layout variants as responsive design
  • Online event registration









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