All that glitters is not gold. Because even the most successful design does not contribute to the achievement of your KPI if the basic rules of user guidance are disregarded. Regardless of the device used, the visitor must be guided and directed to the desired content. Without compulsion - and with the desire to discover and experience your website. Up to the result you and your target group want.
We don't rely on intuition when developing the UX concept but put the design through its paces before implementation. With responsive online style guides (pattern lab), tests in the device lab and, if necessary, eye tracking measurement of success or A / B tests with selected user groups. The success of our work is always measurable. We monitor success through constant analysis and use the knowledge gained here to continuously optimize the user experience.